Publix Super Markets, Inc.
Graphic Designer, Marketing - Lakeland (Creative Design)
Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It's satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry.
Publix's marketing department devises visual elements, conducts market and consumer research, and develops product marketing to align Publix's brand with the needs of customers. Within the department, the Graphic Designer manages the successful design execution of projects consistent with provided concepts and brand standards for a variety of print and digital creative materials (e.g., print and digital ads, out-of-home, direct mail, posters, packaging, signs, logos, etc.). Ideal candidates are creative with effective communication and collaboration skills. Additionally, they have strong time management skills and can manage multiple projects at the same time.
In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.
Responsibilities include:
designing execution of projects and maintaining creative Publix brand standards through submission of highest quality, technical, and aesthetic work set forth by Creative leadership
repurposing established design solutions, resizing existing art, pulling existing files and preparing for reprint
compositing and retouching photo files provided by Art Directors
preparing mechanicals and supporting art files for printing, delivery and archiving
reviewing printer's proofs for accuracy of content, design, color, and consistency
fostering professional growth of fellow associates by providing mentoring and guidance to Ad Production Designers as necessary
Associate's degree in a graphics field or equivalent experience
at least two years experience as a Production Designer or equivalent experience
knowledge of the graphic design process
knowledge of traditional and digital media channels (e.g., print, in-store, social and digital, adaptive/responsive websites, apps, etc.), including best practices, strengths, and limitations
knowledge of 4-color process, pre-press, image retouching and print industry technology (offset, flexographic, digital and screen)
knowledge of Marketing department workflow processes and project lifecycles
knowledge of the printing process and file preparation
knowledge of business objectives and industry and market trends
knowledge of digital, printing, social, and distribution processes (e.g., file preparation for digital channels and packaging for physical printing)
knowledge of Publix brand, lines of business, and target customer
strong typography, layout, composition, and color theory skills
skilled in all phases of graphics mechanical production, including preparing files for output
ability to evaluate design execution for effectiveness against established creative concepts and brand standards
proficient and technically sound in all industry standard design software applications: Adobe InDesign, Illustrator, Photoshop, Keynote, Acrobat, and PowerPoint
three or more years experience as a Production Designer or equivalent experience
proficient and technically sound in Word and Excel