Sr E-Commerce (Digital) Analyst (Finance)

Worthington Enterprises' Consumer Products Marketing Team is seeking a strategic, data-driven, and execution-focused Senior E-commerce (Digital) Analyst to lead Amazon channel strategy across a growing portfolio of brands. This role will own the day-to-day management and long-term planning for Worthington's CPG Amazon business, including brand visibility, sales growth, content optimization, and advertising execution.

In addition to executional ownership, this role is expected to act as the internal thought leader on Amazon-bringing forward emerging platform trends, identifying potential opportunities or conflicts with broader channel strategy, and helping the organization understand the evolving role Amazon plays in the digital and retail landscape. The analyst will partner closely with Digital and Analytics teams on measurement and insights and ensure that Amazon strategies align with both brand priorities and commercial objectives.

The ideal candidate combines e-commerce expertise with strategic perspective, cross-functional communication skills, and the ability to guide decisions across content, investment, and platform activation.

Key Responsibilities

• Own Amazon strategy and execution across Vendor Central and/or Seller Central for priority brands
• Serve as primary point of contact for Amazon consultants and agency partners, lead strategy alignment, campaign planning, and deliverables
• Partner with the Sr. Digital Performance Analyst to interpret sales and advertising trends, identify growth opportunities, and translate them into brand-level recommendations
• Collaborate with Brand and Creative teams to align on PDP enhancements, Amazon Storefront updates, and content planning
• Manage cross-functional coordination of key Amazon initiatives, including ad calendar planning, promotional alignment, content launches, and operational readiness
• Work with Brand and Sr. Digital Performance Analyst to provide input on forecast assumptions, new item ramp planning, and post-launch performance
• Participate in pricing, packaging, and inventory discussions related to Amazon assortment strategy
• Support test-and-learn programs on PDP content, advertising formats, and retail media tactics to optimize conversion and ROI
• Ensure agency and platform outputs meet business needs-drive agendas, communicate priorities, and share insights back to internal teams in brand-ready formats

Qualifications

• 5-7 years of experience in digital commerce, e-commerce strategy, or marketing/sales roles with exposure to online retail platforms; direct Amazon experience is preferred but not required
• Proven ability to take initiative, learn new platforms quickly, and manage multiple priorities with minimal oversight
• Strong communication skills with the ability to present insights clearly and align stakeholders across Brand, Marketing, and Commercial teams
• Comfortable reviewing performance data and identifying actionable trends-able to collaborate with analytics partners to inform decisions
• Highly organized, detail-oriented, and capable of leading cross-functional projects from strategy through execution
• Experience working with external partners (agencies, consultants, or platforms), including writing briefs, reviewing plans, and tracking outcomes
• Familiarity with Amazon tools and best practices (e.g., Vendor Central, Seller Central, Brand Registry, Amazon Ads, A+ Content, Brand Stores) is a plus
• Experience with analytics or benchmarking tools (e.g., Jungle Scout, Helium 10, Cobalt, Perpetua) is a plus
• Digital marketing or Amazon advertising certifications are a plus

Why This Role Matters

Amazon is a critical growth engine for our business, and this role ensures we show up strategically, consistently, and profitably. You will help bridge strategy and execution-owning the Amazon roadmap for your brands and partnering across the organization to make sure we're maximizing performance and platform impact.