Chief Revenue Officer (Finance)

Go-to-Market (GTM) Strategy Development
Thoroughly assess current pricing, target markets, and sales processes to uncover inefficiencies or profitability gaps.
Clarify and refine Customer Profiles, aligning marketing, sales, and product teams around it.
Develop a robust, multi-channel GTM strategy to support sustained growthintegrating inbound marketing, outbound sales, and strategic partnerships. This approach encourages shifting from short-term wins to fostering loyal, high-value fans over the long term.
Revenue Stream Definition and Diversification
Analyze the profitability of existing offerings, adjusting pricing and positioning as needed for maximum impact.
Explore and assess new revenue opportunities, such as vertical market expansion, subscription models, complementary services, and geographic growth.
Create models and run pilot initiatives to validate new revenue streams before scaling them across the organization.
Team Alignment for Revenue Objectives
Serve as the vital link between departments to ensure everyone is working toward unified revenue goals.
Elevate lead generation quality by aligning marketing and sales messaging.
Establish and enforce a scalable, repeatable sales process and playbook.
Boost customer retention and expansion by improving loyalty, the overall customer experience, and by implementing upselling and cross-selling strategies.
Strategic Sales Team Rebuild and Scaling
Define the ideal hiring profile to attract top-tier sales talent aligned with revenue strategies.
Design compensation and incentive structures that drive the desired behaviors and profitability outcomes.
Audit current sales tools and establish key performance indicators (KPIs) to cultivate a data-driven culture.