Corporate Integrated Marketing Manager - Media, Marketing - Lakeland (Media)

As a Corporate Integrated Marketing Manager - Media, you will develop and collaborate on marketing communication initiatives supporting corporate campaigns. This includes a focus on media governance activities, audience reporting and management, campaign activation support, digital media subject matter expert support, and media communication training - including educating Marketing teams about these activities.  
 
Additional responsibilities include:

• leverages data and insights from overall integrated channel performance reports provided by Digital Marketing Analytics and external suppliers
• collaborates with marketing sub-departments to ensure campaign assets align with communication strategies and objectives
• builds and manages effective relationships with external suppliers
• coaches and mentors Corporate Integrated Marketing Coordinators on assigned projects and campaigns
• dedicates time to support Marketing innovation and quality improvement
• manages special Marketing Communications projects as assigned

• Bachelor's degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• at least four (4) years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets 
• knowledge of marketing principles, processes, tools, techniques and marketing communications planning
• knowledge of consumer behaviors and trends
• knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc.
• knowledge of the effectiveness, strengths, limitations and basic relative costs of various media channels (i.e. TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.)
• attention to detail
• budget management skills
• excellent communication skills; both verbal and written
• project management skills
• experience analyzing market research data, media, financial data (including sales reports and coupon redemption information), consumer research and database trends
• demonstrate initiative by learning new skills and processes
• work effectively as a leader or member of a cross-functional team
• work well under pressure and multitasking
• commitment to being accountable for results, plus the ability and initiative to accept a high-level of responsibility
• strong leadership skills
• strong negotiation skills
• strong presentation and meeting facilitation skills
• problem solving skills
• intermediate knowledge of Media and Marketing Measurement Tools (including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Data Management Platforms (DMP)
• basic knowledge of Microsoft Office; Word, Excel, and PowerPoint
• project and budget management Software experience
• willingness to travel with overnight stays up to one week or longer
• willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed

• Master of Business Administration or equivalent experience
• six (6) or more years of combined Marketing Communications experience in developing marketing communication plans, media planning, and managing project budgets including marketing experience in a large company/ retailer
• knowledge of the grocery industry and competitors
• knowledge of multicultural communications
• basic corporate knowledge of Retail operations

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost


• An opportunity to purchase additional shares of our privately-held stock


• 401(k) retirement savings plan


• Group health plan (with prescription benefits)


• Group dental plan


• Group vision plan


• Sick pay


• Paid Parental Leave


• Long-term disability insurance


• Company-paid life insurance (with accidental death & dismemberment benefits)


• Tuition reimbursement


• Vacation pay


• Free hot lunches (buffet-style) at facilities with a cafeteria


• Paycheck direct deposit


• Credit union


• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases


• 6 paid holidays (associates can exchange the following holidays with their manager's approval: New Year's Day, Memorial Day, Fourth of July, and Labor Day)