Wilton Industries, Inc.
Insights Analyst (R&D)
Wilton's Journey So Far
Wilton is a heritage US brand with a 90-year history in baking and decorating. After fifteen years of private equity ownership, the company was acquired by Dr. Oetker (family owned German conglomerate) as an expansion into the US market. Eighteen months after the acquisition, Dr. Oetker and the new leadership are looking to define the future of Wilton brands to become the most important, influential and successful cake and dessert brand in the USA. Learn more about Wilton at http://www.wilton.com.
The Insights Analyst is responsible for compiling data into meaningful business insights and industry trends. Function works cross-functionally with groups such as Category Management, CBUs, Digital Marketing, and sales. Oversees the data processes across key customers to yield a series of sales, marketing and other reports including enterprise wide analytics for product, promotion, and pricing recommendations.
Consumer Panel Metrics | Net Sales | EBITA | Contribution Margin| Revenue to Target & Forecast | Innovation | Brand Awareness | Insights Delivered | Markets Engaged | Research Briefs Delivered
Education, Knowledge, Skills, and Abilities: