Sr Manager Growth Marketing (Biotech)

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

Ascend Learning is seeking a strategic and results-driven Senior Manager of Growth Marketing to lead our paid media, demand generation, and eCommerce initiatives. This role is pivotal in driving B2B pipeline growth and eCommerce revenue across multiple brands. The ideal candidate will bring deep expertise in growth marketing, a passion for innovation, action and result oriented mindset and a proven ability to lead high-performing teams.

WHERE YOU'LL WORK

This position will work hybrid in our Burlington, MA or Leawood, KS office.  Remote candidates  in the United States will be considered.

HOW YOU'LL SPEND YOUR TIME

• Demand Generation Strategy - Design, implement, and optimize integrated B2B demand generation strategies tailored to each brand's go-to-market approach. Collaborate with Product Marketing, Brand & Communication Teams and Sales to develop full funnel journey flows that attract, engage and convert prospects.
• Account-Based Marketing - Concept and launch creative ABM campaigns ideas that stand out, drive engagement and convert high-value prospects. Serve as a strong champion for ABM approach to augment demand generation practice and partner with marketing operations to develop tech stack.
• eCommerce Performance - Drive eCommerce growth by optimizing site experience and increasing qualified traffic. Collaborate with cross-functional teams to improve performance metrics.
• Paid Media Leadership - Lead a team of paid media specialists and manage media budget performance across channels (SEM, paid social, affiliates). Oversee campaign strategy, execution, agency relationships, and channel optimization to meet revenue and profitability goals.
• Performance Measurement - Analyze and report on campaign performance. Continuously test, optimize and scale initiatives through A/B testing and performance analysis. Partner with Marketing Operations to enhance attribution and customer behavior insights.
• Innovation & Experimentation - Stay ahead of industry trends, emerging technologies and best practice in growth marketing and digital advertising.

WHAT YOU'LL NEED

• Bachelor's degree in Marketing, Communications, or Business.
• 8+ years of experience in integrated marketing with a strong focus on paid media.
• 5+ years in a leadership role managing teams.
• Proven success in developing B2B demand generation and eCommerce strategies that have led to measurable business impact
• Strong analytical strategic thinking skills with the ability to translate insights into actionable strategies.
• High proficient with marketing automation platforms, CRM systems and analytical tools
• Excellent communication and collaboration skills with the ability to influence stakeholders across teams.
• Deep understanding of digital marketing channels and performance metrics.
• Expertise in managing and optimizing paid marketing efforts across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Self-motivated and results-driven with proactive approach to achieving goals
• Ability to travel 15%

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-KH1

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Marketing