Daniel J. Edelman Holdings
Vice President, Earned Media Strategy (Consumer/Lifestyle) (Finance)
Assembly Media Inc., a subsidiary of Daniel J. Edelman Holdings, Inc. has a unique opportunity for a talented Earned Media Strategist to join the team at the Vice President level. You'd be dedicated to the Microsoft business 100%, focused primarily on telling the Xbox story beyond gamer media.
In this role, you must be a creative, outside-of-the-box thinker, storyteller and leader who lives and breathes consumer/lifestyle media. You'd also be an avid consumer of the media in all its forms. You'd have a constant sense of what's trending in consumer/lifestyle news and would have your finger on the culturally relevant conversations among consumers. You'll work in collaboration with account teams-and other specialists, including creative, planning, analytics, digital, and influencer- on all forms of earned media strategy and executionfor the client. You'll bring an exceptional understanding of theconsumer/lifestylemedia landscapeand the top stories within it. You should have anexisting network of media contacts - especially those with consumer/lifestyle audiences across print, digital, emerging media, and broadcastfrom top-tier outlets in respective industries. You're a master at crafting storylines and themes reporters will view as newsworthy and have an ability to create integrated earned media strategies that will resonate across platforms and diverse media channels.
This is an opportunity for a team player who has experience leading media relations campaigns, is driven by the promise of delivering powerful stories and has an audience-centric mindset.You can formulate media strategies that will not only help clients find the right reporter for their story at the right time; but will also build strategies that are newsworthy from the onset and can help advance clients' businesses.
You possess the confidence to counsel executives and the C-Suite on effective earned media strategies and have a solid working knowledge of social/digital platforms and management of visual assets with familiarity withthe aspects of production and video as a medium to tell stories.
Beyond media relations, the position requiresstrong networking and writing skills, so you'd also join the team as a capable speaker who is organized, confident and professional. You should also be an effective project manager able to oversee budgets and delegate work effectively while overseeing a large volume of short-term and longer-term/complex assignments. Having the ability to accurately judge and edit the work of junior team members and manage direct report(s) and support their career development is also important.
Qualifications:
Assembly was founded in 2014 as a dedicated Microsoft agency within Edelman, the largest independently owned public relations company in the world. Within Assembly, we have converged the best of Edelman to service Microsoft, providing comprehensive communications solutions across public relations, social media and community management, audience strategy, measurement, internal executive communications and creative. Assembly and Microsoft have enjoyed a 25+ year partnership together and we support Microsoft business in 14 countries across the world. We are the lead social agency for some of Microsoft's largest channels, including @microsoft brand social, @microsoftlearn and @msPartner. In 2019, Edelman was recognized by AdAge as one of the top 10 creativity companies in the U.S., as well as awarded as a 2019 Best Place to Work.
For more information please visit: www.edelman.com
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Assembly is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.