C Hager & Sons Hinge MFG CO
Marketing Communications Manager (Marketing)
Implement effective application of marketing communications strategies and tactics consistent with brand positioning
Manages all aspects of the communication plan including monitoring expenditures and evaluating effectiveness
Directs internal and external creative groups and vendors and coordinates the production and implementation of print and electronic communication
Manage and coordinate all marketing communication activities including sales collateral, catalog and price book, advertising, and public relations
Oversee lead generation activities through trade show participation, social media, and Email marketing
Partner with Product Managers to develop and implement communication plans for new and existing products
Manage all aspects of website including Product Information Management (PIM) platform, eCommerce, and overall user experience
Coordinate with sales team to provide needed sales communications and sales training tools
Oversee sample program, distribution marketing materials for sales, and promotional products program
Report on key performance metrics of marketing communications programs Handle special projects as requested