Senior Director of Product Marketing- Cyber Security Products (Project Management)
Location: California, United States of AmericaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Senior Director of Product Marketing
Role can be remote in California (office is in San Jose), Austin Texas or potentially remote in the contiguous United States
Position Summary
As Senior Director of Product Marketing, you will be responsible for defining a global product marketing strategy and executing go to market activities that differentiates messaging and elevates the position of all products in Thales' Cyber Security Products application security portfolio.
The role requires a deep understanding of the cybersecurity industry, excellent communication skills, technical acumen, and a proven track record leading product adoption effort and bringing new products to market.
Key responsibilities include crafting compelling messaging, engaging industry analysts, developing sales & channel enablement, driving new product introductions, and aligning KPIs of product marketing with company growth goals.
Must be highly comfortable working in a global organization and must have a solid understanding of technology trends facing key stakeholders and personas buying application security.
Key Areas of Responsibility
Develop and execute global product marketing strategy:
Accountable for the global product marketing strategy, KPIs, budget, goals, process and reporting to ensure alignment with company objectives.
Lead a product marketing team:
Lead, develop and mentor a team of product marketing professionals to create high impact content that supports new product initiatives, sales & channel enablement, campaigns, product adoption campaigns and other go to market activities.
Industry positioning
Define and position our products in the market, highlighting key differentiators and value propositions. Ensure favorable representation of Thales' vision and solution capabilities in analyst reports, briefings, and inquiries. Collaborate with internal teams to strengthen position in the industry and support PR related activities. Transform technical capabilities into clear, differentiated, and engaging messages and value propositions for customers, buyers, and target segments.
Go-to-Market Execution:
Execute go-to-market plans including launching new products, developing pricing, packaging and region-ready materials such as sales tools, playbooks, talk tracks, and competitive material. Identify opportunities to expand relationships with existing customers, driving upsells and cross-sells. Develop strategies to attract new customers, leveraging digital marketing, content marketing, and other tactics.
Market Analysis:
Identify customer pain points, market requirements, and market whitespace for Thales' solutions. This includes managing and maintaining a robust competitive intelligence program.
Sales & Channel Enablement:
Partnering with Sales, Sales Enablement and Channel leaders to develop training programs, drive product awareness, and provide content that helps sales teams close deals.
Cross-Functional Leadership:
Lead efforts across Product Management, Customer Success, Marketing, Sales, and Operations to ensure alignment and successful product launches and customer satisfaction.
Customer & Partner community building:
Develop relationships and take input from strategic customers, partners and stakeholders to foster the growth of Thales' application security community.
Evangelism:
Act as a spokesperson at industry events, conferences, company events and with the media to share thought leadership and communicate Thales' innovation.
Minimum Qualifications
Bachelor Degree in Marketing, Business, Communications or similar field.
15+ years of product marketing experience including experience work in large, global technology enterprises.
At least 5 years in a product marketing leadership role leading and motivating a global team.
5+ years of product marketing, sales, presales experience with cybersecurity, SaaS, cloud, software development technologies or related high tech, high growth industries.
Strong understanding of product lifecycle management, digital marketing channels, market research, enterprise sales, sales methodologies, and channel enablement.
Proven written and verbal communication skills, with the ability to articulate complex concepts clearly with senior leadership, analysts, and technical stakeholders.
At least 5 years of experience of developing and executing successful product marketing strategies, including successfully bringing technology solutions to market, brand development, analyst relations, PR, messaging, and go-to-market planning in a technical space.
Must have public facing content demonstrating one's ability to translate product features into compelling value for customers.
Demonstrated track record of driving revenue growth, customer acquisition, and collaborative team leadership.
Ability to analyze data and make high quality informed decisions to drive product marketing strategies.
Strong strategic thinking, sense of urgency and creative problem-solving capabilities, with a robust analytical mindset.
The ideal candidate will have worked in both large and start up environments. There is a potential for this role to be based in Europe.
If you're excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!
Special Position Requirements
Travel: 25% travel both domestic and international
Why Join Us?
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This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County's Fair Chance Ordinance for Employers).We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee's career path history, competencies, skills and performance, as well as the company's annual salary budget, the customer's program requirements, and the company's internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant's status protected by local, state, or federal law.
(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point)
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
•Company paid holidays and Paid Time Off
•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
