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Equifax, Inc.

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Sales Reporting, Sr. Financial Analyst (Finance)



The Sales Reporting, Sr. Financial Analyst plays a critical role in optimizing the effectiveness and efficiency of our sales organization. This individual will partner closely with sales leadership, finance, and other cross-functional teams to provide data-driven insights, improve sales processes, manage financial planning for sales, and ensure accurate reporting. This role requires a strong analytical mindset, a deep understanding of sales operations, and the ability to translate complex financial data into actionable business recommendations.

Sales Process Optimization & Strategic Support:

  • Gather and organize sales data from multiple sources; Identify patterns, trends, and opportunities for improvement within sales data to inform decision-making.
  • Analyze GTM performance metrics and make strategic recommendations to management
  • Partner with key stakeholders across the organization and be responsible for implementing and driving process improvements, delivering value-added business analysis, as well as defining and reporting meaningful financial and operational metrics that lead to insightful business decision-making
  • Perform ad hoc analyses to quickly solve time sensitive business cases and operational challenges
  • Assist in sales forecasting by leveraging historical data, business intelligence, and market trends.
  • Support the formulation and tracking of sales KPIs and enable sales teams to meet targets.

Sales Performance & Reporting:
  • Develop, maintain, and enhance key sales dashboards and reports (e.g., pipeline health, sales productivity KPIs, etc).
  • Monitor and track sales performance against key metrics, highlighting areas of concern and proposing corrective actions.
  • Provide ad-hoc analysis and reporting to support sales management's evolving needs, including deep dives into trends, campaigns, and key opportunities.
  • Partner with sales leadership to assess the health of the sales pipeline, providing insights into forecast accuracy and potential risks/opportunities.
  • Ensure the timely delivery of accurate financial reports and other regular essential reporting documents

Data Analysis & Systems
  • Proficiently utilize CRM systems (e.g., Salesforce), ERP systems, and financial planning tools to extract, analyze, and report on sales data.
  • Collaborate with Business Intelligence/Data teams to ensure data accuracy and integrity across sales systems (CRM, ERP)
  • Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable
  • Collaborate with sales and technical teams to drive automation and improve operational workflows.

What experience you need:
  • 5-7 years of FP&A, Finance, Sales Finance, RevOps, Business Analysis or related experience
  • Bachelor's degree in finance/accounting or related field, or equivalent work experience
  • Salesforce experience required
  • Leverage advanced Excel skills for complex data manipulation, modeling, and scenario planning.
  • Successfully manage multiple tasks, projects, and priorities in a fast-paced environment
  • The ideal candidate is a self-starter, takes initiative, works well under pressure, and excels at handling ambiguity
  • Ability to interpret financial statements and convey key recommendations to the business
  • Attention to detail and capable of self-review and providing polished deliverables
  • Excellent written/verbal communication skills

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